Creating & Directing…
As the director and creator of a podcast (So Em), I don’t just hit record — I craft stories that seduce the ears and spark curiosity. With every episode, I build a brand voice that’s as smooth as it is strategic, blending sharp storytelling with savvy marketing instincts. I know how to hook an audience in the first 10 seconds and keep them coming back for more. From content planning to guest curation and post-production magic, I run the show with creativity, consistency, and a little charm. It’s not just about talking — it’s about knowing what your audience wants to hear, before they even do. Think of it as marketing in its most intimate form: building trust, creating desire, and delivering value one perfectly produced episode at a time. In a world full of noise, I make sure my message (and brand) gets heard — and remembered. Curious? Just press play.
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It started with a vision, evolved into a voice, and was heard by the community.
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It all begins with a vision. Maybe you want to launch a business or cut your grass. For me this was producing a show. However, it literally does not matter what that vision is… you just have to do it even when the world tells you not to. To create you must be able to ‘YES’ in a world of ‘No’s’.
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This journey of creation and podcasting has shifted into so many wonderful opportunities. Refusing No’s and pursuing YESSSSS’s allowed me to grow into more than a creator and director. It made me a businesswoman, a representative for those less empowered, and highly tactical.
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